Red Clew Consulting

Empowering Nonprofit Fundraising

I support nonprofit fundraising through
Salesforce Consulting and Grant Writing.

I’ll help wrangle the donor data, oxford commas, and other details needed to support your big-picture vision and mission.

I’m passionate about working with small-to-mid size organizations that are creatively and effectively meeting needs, while using community-centric fundraising strategies.

Sound like you? Let’s Talk!


Grant Writing

  • Developing Boilerplate Language
  • Building an Annual Grant Calendar
  • Funder Prospecting & Research
  • Proposal and Report Writing
  • Grant Invoicing and Payment Requests

Salesforce Consulting

  • Configuring or Supporting Nonprofit Success Pack (NPSP) as your Development Database for Donor Data
  • Brainstorming Enhancements & Optimization Projects for your Organization
  • Building Infrastructure & Processes to Collect, Store & Report on your Data
  • Building Custom Reports & Dashboards
  • Building Custom Objects & Customize Standard Objects
  • Automating Processes with Flows
  • Importing Data

Something Else?

I also provide broad Development Operations support, such as thought partnership on processes, or hands-on support with key tasks like documentation.

Maybe you need help with a different CRM database, like Bloomerang. Or maybe you need an extra set of hands to update your website, or lead a migration to Google Workspace, or something else entirely!

Let’s talk! I’m always looking for new ways to grow my skills and support the work you do every day.

Shannon Farrell has worked in nonprofit fundraising and development since 2020, primarily supporting youth-serving and arts & culture organizations.

She began her nonprofit career as a grant writer and quickly developed a second passion for development operations and database management. Shannon is a Salesforce Certified Administrator.

She enjoys organizing and simplifying data, streamlining processes, supporting development teams with questions and problem-solving, and facilitating solutions that make it easier for nonprofit staff to achieve their goals.

Shannon holds a B.A. in Writing Arts and a B.A. in Radio/TV/Film Production from Rowan University, where she graduated Summa Cum Laude.

Prior to her career in development, she spent some time as a zookeeper and environmental educator. In her free time, she enjoys baking, board games, and reading the ever-growing pile of books on her bookshelf.​

A statue bust of a minotaur, over a hedge maze.

clew means a ball of thread or yarn!

Its the origin of the word clue – something that guides you out of a difficult, complicated, or confusing situation!

In Greek mythology, Ariadne gives Theseus a red ball of thread – a clew – to help guide him through the Labyrinth.

Eventually the spelling changed from clew to clue!

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Shannon Farrell | shannon@redclew.org

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