Red Clew Consulting
Empowering Nonprofit Fundraising
I help small-to-mid size nonprofits track and understand their data so they can be more effective.
Many nonprofit organizations use Salesforce as a customizable database to manage donor contacts, donations, grants, program participants, service deliveries, or something else entirely!
I provide support to implement Salesforce for the first time, optimize an existing implementation with custom enhancements, or ongoing administration for that data infrastructure – so you can focus on your big-picture mission and vision.
As an “accidental admin” who became a consultant because I fell in love with data, I bring a background in nonprofit fundraising (particularly in youth education), with a focus on grant writing, institutional giving, and development operations.
I’m passionate about working with small-to-mid size organizations that are creatively and effectively meeting needs in their communities.
Sound like you? Let’s Talk!
Services
Nonprofit Salesforce Consulting
Problem-solving with Salesforce questions (both big and small):
- Implementing, Configuring or Supporting Nonprofit Success Pack (NPSP)
- Developing Custom Enhancements & Optimizations
- Building Infrastructure & Processes to Collect, Store & Report on your Data
- Building Custom Reports & Dashboards
- Building Custom Objects & Fields
- Automating Processes with Flows
- Importing Data
- Phone-a-friend Troubleshooting and Support
Something Else?
I also provide broad Development Operations support, such as thought partnership on processes, or hands-on support with key tasks like documentation.
Maybe you need help with a different CRM database, like Bloomerang. Or maybe you need an extra set of hands to update your website, or lead a migration to Google Workspace, or something else entirely!
Let’s talk! I’m always looking for new ways to grow my skills and support the work you do every day.
Grant Writing
- Developing Boilerplate Language
- Building an Annual Grant Calendar
- Funder Prospecting & Research
- Proposal and Report Writing
Grants can feel like a maze. And how do you tell your organization’s story in only 500 characters?
I’ll be your partner to work out the details, make a plan, and get it done together.
About Me
Shannon Farrell has worked in the nonprofit Salesforce ecosystem since 2021, primarily supporting youth education and arts & culture organizations as both an internal administrator and an independent consultant.
As an “accidental administrator”, she began her nonprofit career as a grant writer and institutional institutional fundraiser, but quickly developed a passion for development operations and database management. Shannon is a Salesforce Certified Administrator.
She enjoys organizing and simplifying data, streamlining processes, supporting teams with questions and problem-solving, and facilitating solutions that make it easier for nonprofit staff to achieve their goals.
Shannon holds a B.A. in Writing Arts and a B.A. in Radio/TV/Film Production from Rowan University, where she graduated Summa Cum Laude.
Prior to her career in development, she spent some time as a zookeeper and environmental educator. In her free time, she enjoys baking, board games, and reading the ever-growing stack of books on her bookshelf.
Hey, what’s a clew?
A clew means a ball of thread or yarn!
Its the origin of the word clue – something that guides you out of a difficult, complicated, or confusing situation!
In Greek mythology, Ariadne gives Theseus a red ball of thread – a clew – to help guide him through the Labyrinth.
Eventually the spelling changed from clew to clue!
Red Clew Consulting 